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Digital transformation and data investment: the future trend

Three out of top ten Vietnamese domestic brands have demonstrated commendable business performance in 2022, closely linked to their extensive digital transformation activities, according to the Vietnam Customers Experience Excellence (CEE) report by KPMG for the year 2022.
Digital transformation and data investment: the future trend ảnh 1Vietnam has set a target to achieve a contribution of 20% to the GDP from the digital economy by 2025. (Photo: VNA)
Hanoi (VNS/VNA) - Three out of top ten Vietnamese domestic brandshave demonstrated commendable business performance in 2022, closely linked totheir extensive digital transformation activities, according to the VietnamCustomers Experience Excellence (CEE) report by KPMG for the year 2022.

Specifically, Viettel Group, for example, has announced that the total revenuereached 163 trillion VND, with pre-tax profit exceeding 43 trillion VND. Thesenumbers represent a growth rate of 6% and 3% respectively compared to theprevious year, marking the highest profit level for the group in the past fiveyears.

The Phu Nhuan Jewelry Joint Stock Company (PNJ) achieved a net revenue of 33,876billion VND in 2022, a substantial increase of 73% compared to the same period.Sacombank also reported a pre-tax profit of over 6.3 trillion VND, showing asignificant increase of 142%.

Businesses in Vietnam and around the world in general are making stronginvestments in technology, including automation on data platforms, analytics,and artificial intelligence. These investments have two main objectives - toincrease operational efficiency while reducing costs, and to enhance values andcustomers’ experiences.

Vietnam has set a target to achieve a contribution of 20% to the GDP from thedigital economy by 2025, and 30% by 2030.

However, during the process of digital transformation, businesses are facingbarriers such as the leadership's awareness and mindset towards digitaltransformation; negative attitudes of employees, group interests, fear ofmultitasking; or concerns about data loss and security, among others.

Such obstacles are evident in the cases of clients that are consulted bySyllog, a Singapore-based company that provides consulting services in digitaltransformation and technology implementation, from 2021 to 2023.

"The most important aspect of digital transformation for a company, inaddition to creating a culture of utilising data and automating processes on adata platform, is to establish a foundation and save resources for the companyto transition to the data analysis and artificial intelligence phase, enabledby a standardised data system" said Hanh Nguyen, co-founder of Syllog.

“When properly advised and implemented, digital transformation enablesbusinesses to unlock their potential, optimise resources, and achievesustainable development,” she added./.
VNA

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