Da Nang strives to lure more tourists during unseasonal months
The central city of Da Nang has conducted a string of activities in order to attract more visitors during the off season when the number of tourists drops by half that in summer months.
The central city of Da Nang has conducted a string of activities in order to attract more visitors during the off season when the number of tourists drops by half that in summer months.
Tran Chi Cuong, Deputy Director of the municipal Department of Culture, Sports and Tourism, said apart from road shows in Japan, his agency has organised familiarisation trips for foreign travel and press agencies to study the local tourism market.
To lure more holiday-makers between September and the end of this year, many local tour operators and service suppliers have also launched attractive promotion packages with reduced prices on tickets, tours, accommodations and services.
Do Dung, Deputy Head of the management board of the Ngu Hanh Son tourism site, said along with cultural and spiritual advantages, the reduction of ticket prices and other promotion activities would help draw more arrivals to the site, especially during the stormy season.
Tourism insiders suggested municipal authorities encourage investments in building and upgrading indoor entertainment establishments such as the city’s opera house and museums.
Da Nang should bid to host international events – especially art programmes, organise larger-scale traditional art performances and offer typical tourism products in an effort to attract more foreign visitors, they said.
Under the city’s tourism development plan by 2020 with a vision towards 2030, Da Nang aims to become a tourism centre of the region, focusing on high-end products with a combination of leisure and sports and entertainment activities.
Son Tra Ocean Park, for example, is being built at a cost of 300 million USD and is expected to be operational in 2017.
The Tien Sa port and a number of museums are being upgraded while the Son Tra peninsula is projected to become a national tourism site in the near future.
Cuong said along with products that connect localities at home and abroad, Da Nang is striving to improve the quality of services with special heed paid to personnel training, beautiful and safe tourism environments and public-awareness.
Statistics showed that the central city has welcomed nearly 3.8 million visitors this year so far, earning 10.2 trillion VND (459 million USD), up 23.6 percent and 30.2 percent year-on-year, respectively.
Of the figure, the number of international tourists stood at 860,000, up 31.8 percent. The number of domestic arrivals was nearly 2.9 million, a rise of 21.3 percent over the same period last year.-VNA
The 2015 Da Nang tourism season was kicked off on April 25 at the Bien Dong (East Sea) Park in Son Tra Peninsula in Da Nang to promote the city as a safe, friendly and attractive destination among tourists.
The central coastal city of Da Nang raked in 10.2 trillion VND (453.86 million USD) from tourism services in the first nine months of this year, a year-on-year increase of 30.2 percent.
A recent report, City Pulse 2025, by Gensler Research Institute, ranked HCM City among the world’s top cities for resident retention, placing it second globally. This underscores the city's reputation as a liveable, dynamic urban centre, an image that supports efforts to attract investors, experts, and MICE travellers.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Illustrative image (Source: VNA)
