A view of Ngu Hanh Son (Marble Mountains) in Da Nang city (Photo: VNA)
Da Nang (VNA)– The central city of Da Nang on May 23 launched a programme and a fund aimingto promote local tourism.
The “Da Nang ThankYou 2020” programme will last from May to December with attractive products andservices. More than 150 local travel companies have joined the programme sofar.
Under the programme,maritime tourism services will be discounted from July 17 to 31 and shoppingand entertainment services, from November 23 to December 6. Besides, Da NangFantastic Week will run from December 22-28 with special activities and eventsto mark Christmas and New Year holidays.
Apart from freetickets to famous tourist destinations like Ngu Hanh Son and museums from June1 to August 31, there will be discounted tour packages to be offered by eightprestigious firms.
Initially worth 3.85billion VND (165,500 USD) raised by individuals and organisations in the city, theDa Nang Tourism Promotion Fund is set to connect the business community andcreate more resources for tourism promotion, especially amidst COVID-19.
Thecentral coastal city aims to serve 9.8 million tourists in 2020, a year-on-yearrise of 12.74 percent, according to the municipal Department of Tourism.
The number of international visitors is expected to increaseby 13-15 percent year-on-year.
The city is building a night economic development plan in thefield of tourism to realise the 2020 target.
In2019, Da Nang welcomed 8.69 million holidaymakers, including nearly 3.5 million foreigners, up 30.7 percent from the previous year./.
Tourism activities have resumed in the central city of Da Nang after a hiatus due to COVID-19. Operators of cruises along the Han River, a major symbol of the city’s tourism, are set to welcome swelling numbers of domestic visitors.
The Central city of Da Nang is poised to complete the building of a smart city connected with the networks of smart cities in the country and in the Association of Southeast Asian Nations (ASEAN) region by 2030.
Authorities in the central city of Da Nang have adopted a series of measures to bolster its post-pandemic economic development, focusing on attracting investment, promoting production, business, and exports, stimulating domestic tourism and consumption, and addressing difficulties facing key projects.
A recent report, City Pulse 2025, by Gensler Research Institute, ranked HCM City among the world’s top cities for resident retention, placing it second globally. This underscores the city's reputation as a liveable, dynamic urban centre, an image that supports efforts to attract investors, experts, and MICE travellers.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
A view of Ngu Hanh Son (Marble Mountains) in Da Nang city (Photo: VNA) 
