Since the reopening of the direct air route linking Da Nang city with the Republic of Korea (RoK)’s Incheon, the central Vietnamese city has become more popular among Korean stars and Key Opinion Leaders (KoLs).
Korean KoLs help promote Da Nang's tourism (Photo: VNA)
Da Nang (VNA) – Since the reopening of the direct air route linking DaNang city with the Republic of Korea (RoK)’s Incheon, the central Vietnamesecity has become more popular among Korean stars and Key Opinion Leaders (KoLs).
The municipal Department of Tourism said that since the resumptionof Da Nang-Incheon flights in April, this city has welcomed five famous filmcrews and TV channels such as SBS, IHQ and partners, with the participation ofmany famous Korean stars such as Lee Joon-Gi, Lee Je-Hoon and Kim Yoo-Bin, andKoLs in the fields of tourism and sports like Cho Eun-bi, Kim Hye-Lin, KimAh-Ryong.
The visits by prestigious Korean artists and film crews havecontributed to affirming Da Nang is not only a resort paradise, but also anideal destination for international cinema works.
Recently, top star Lee Je-Hoon was present in Da Nang tofilm in the second season of "Taxi Driver" movie. According to DaNang International Terminal Investment and Operation Joint Stock Company (AHT),some areas of the terminal were included in the filming of the movie by a crew of SBS TV and its partner Club House.
Actor Lee Joon-Gi shows his love for Vietnam (Photo: Lee Joon-Gi instagram)
Previously, in June, Vietnamese fans were excited when actorLee Joon-Gi came to Da Nang to film and have many experience in the beautifulcoastal city, including Cham sculpture museum, Hoa stream tourist area, cafes, andDa Nang beach.
From June 17-30, Da Nang also welcomed the SBS TV crew tocarry out a programme to promote the Vietnamese culture, tourism, cuisine andpeople with the participation of singer- musician-actress Kim YooBin, once amember of the famous Korean girl group Wonder Girls.
IHQ TV channel also chose Da Nang as the destination torecord the tourism promotion programme "Travely" last May.
From March to the end of June, more than 35,000 foreignpassengers arrived in Da Nang on 286 flights, including 71 flights from the RoK./.
With stable growth in the economy, infrastructure, urban management, tourism and investment attraction, the central city of Da Nang is challenging to develop into a ‘liveable’ city of regional and global status.
Da Nang, Hanoi, and Ho Chi Minh City have been listed among the best cities in Southeast Asia in Asia’s Best Awards 2022, recently unveiled by the Travel & Leisure magazine.
Travellers from Vietnam’s major cities can now take Vietjet’s direct flights to Busan, the Republic of Korea at as low as 7,700 VND (0.33 USD) one-way.
With this year’s peak tourist season underway, Da Nang city has launched a series of high-end art and entertainment activities that will last throughout the summer.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Korean KoLs help promote Da Nang's tourism (Photo: VNA) 
Actor Lee Joon-Gi shows his love for Vietnam (Photo: Lee Joon-Gi instagram) 
