Da Nang focuses on developing Son Tra tourism area
The central city of Da Nang’s Department of Tourism has issued a master plan on the development of Son Tra National Tourism Area to 2025, aiming to lure 3.5 million visitors and revenue of about 1.9 trillion VND (83.5 million USD).
Da Nang (VNA) – Thecentral city of Da Nang’s Department of Tourism has issued a master plan on thedevelopment of Son Tra National Tourism Area to 2025, aiming to lure 3.5million visitors and revenue of about 1.9 trillion VND (83.5 million USD).
By 2030, the site expects toattract 4.6 million tourists with earnings of about 4.3 trillion VND, accordingto the plan which was approved by Prime Minister Nguyen Xuan Phuc in November2016.
With an area of 4,439 hectares,Son Tra National Tourism Area is located in Son Tra peninsular in Tho Quangward, Son Tra district.
By 2025, the area is expected tomeet all criteria of a national tourism site, and become a high-end eco-tourismand resort centre as well as an important destination in the national road andsea tourism route in 2030.
Three service centres will bebuilt in three gateways of the Son Tra peninsula, while areas serving ecotourismtourism, entertainment, sports and sight-seeing will be developed, including aflower and herbal park, a wildlife rescue centre, a safari park, a camping areaand sight-seeing points.
Da Nang aims to develop Son TraNational Tourism Area based on reasonable exploitation of sea and forestresources, with priority on ecotourism, sports, resorts and cultural-spiritual tourism,thus boosting the growth of other service sectors.
According to Tran Thi Thanh Tam,Chairwoman of Son Tra district People’s Committee, the locality’s total retailand service revenue in 2016 increased by 20 times compared to that in 1997.
Tourism is a key economic sectorin Da Nang in recent years.
In 2016, 5,51 million touristsvisited the city, gegerating 16 trillion VND (717 million USD) in tourismrevenue.-VNA
The tourism industry of central Da Nang city this year hosted 4.6 million tourists, including 1.25 million foreigners, bringing 12.7 trillion VND (605 million USD) in revenue.
Genting Dream, a cruiser of the Hong Kong-based luxury cruise line Dream Cruises, with 2,300 passengers on board, docked at Tien Sa port in the central city of Da Nang on November 10.
The Da Nang Department of Tourism held an event in Hanoi on January 4 to promote upcoming events scheduled to take place in the central city throughout this year.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
A view of Son Tra peninsular (Photo: VNA) 
