Hanoi (VNA) - A set of criteria for evaluating Vietnamese business culturewas announced on July 14 in Hanoi by the Vietnam Association for the BusinessCultural Development.

“Theset is the first set of standards on business culture approved by the Prime Ministerand Government and its contents were contributed and participated in bydifferent ministries and branches," said chairman of the association Ho AnhTuan.

Headded the set with two parts, 19 criteria and 51 evaluation and measurementindicators, was a basis for determining if a company meets "Vietnamesebusiness culture standards".

Per theset, firms cannot be involved in smuggling, tax evasion or the production andtrade of counterfeit or harmful products. They must also not owe salary orsocial insurance payments to their employees, not defraud, take advantage of orharm other organisations and individuals.

Otherconditions include assessments of business leaders for sustainable development,building and implementing corporate culture, respect for the law, businessethics, and social responsibility.

Vu BaPhu, director of the Trade Promotion Department under the Ministry of Industryand Trade (MoIT), said: “A corporate brand is the crystallisation of productquality and corporate culture.

“A goodbrand is not only a business asset but also a national asset as when thecountry has many prestigious brands, the national brand's prestige is alsoenhanced," he said.

Phu addedthere was a strong interaction between national brands and corporate brands andcorporate culture in recent years. He said many Vietnamese enterprises havemade great efforts to build and form a business culture, creating internationalVietnamese brands such as Vinamilk, TH True Milk, and Viettel.

In thatcase, Phu said the MoIT appreciated the set of criteria and will consider it asthe basis for evaluating the national brand.

At theset launching meeting, the association announced the regulations consisting ofsix chapters and 14 articles for a corporation to be recognised as havingVietnamese business culture. 

Therecognition aims to contribute to promoting the building of the culture of theVietnamese business community at home and abroad, and gradually form typicalcharacteristics of Vietnamese business culture to meet the requirements ofsustainable development and international integration, said the association.

It alsohas plans for an annual forum called 'Culture with Business' with a separatetopic associated with the context and requirements of the year to create anational forum for leaders of the Party and the State to meet with the businesscommunity, researchers and managers about business culture.

The first forum isscheduled to be held in the second week of November on the occasion of VietnamCorporate Culture Day on November 10 in Hanoi./.