Conference seeks to develop national food brand name
Vietnam needs to draw up a strategy to develop a national brand name for food as it is among commodities with great potential and increasing added value.
Vietnam needs to draw up a strategy to develop a national brand name for food as it is among commodities with great potential and increasing added value.
Deputy Minister of Industry and Trade Do Thang Hai made the suggestion at a conference jointly held by the Trade Promotion Agency, the Centre for Promotion of Imports from developing countries (CBI) and the State Secretariat for Economic Affairs (SECO) of Switzerland in Hanoi on October 27.
A programme to build the national brand name for the food sector began in 2014 with an aim to increase prestige in both quality and value and push the growth of the Vietnamese food, Hai highlighted.
However, he noted that a number of shortcomings have been seen in brand building and marketing, resulting in low added and export values.
At the event, Nguyen Trung Kien, deputy director in charge of business affairs of Nafoods Group, recommended enterprises operating in the agricultural sector combine processing with material production, adding that it will help them increase their productivity.
Meanwhile, Julian Lawson Hill, Managing Director of Giraffe Consulting International, underscored that identifying potential customers, trends and demands as well as studying competitors and their logos are what Vietnamese food businesses need to do in the building of their brand names.
Enterprises must renovate machines, equipment and technology to reduce material losses during processing and increase food hygiene and safety, he said, emphasising the need for market study expansion, product diversification and completion of distribution channels.-VNA
Vietnam's tea producers should meet Fairtrade International's certification standards to increase the competitive quality of tea products and improve their export value, said experts.
The creation and development of a powerful brand name will help the “tra” fish sector secure a firm foothold in export outlets, especially the European Union (EU), suggested experts.
The Vietnam Association for Anti-counterfeiting and Trademark Protection (VATAP) announced the establishment of a consultancy centre for business support and trademark development on September 22.
Improving quality and building a national brand name for Vietnamese rice is essential to securing a firm foothold in the international market, experts have commented.
China’s Laoling city, in coordination with VINEXAD, hosted a series of events in Ho Chi Minh City from August 7-9 to seek trade and economic cooperation with Vietnam.
Vietnamese Ambassador to Cambodia Nguyen Minh Vu led a delegation to Mondulkiri, Ratanakiri, and Kratie provinces from August 5-8, aiming to deepen economic ties and support Vietnamese businesses operating in Cambodia’s northeastern region.
Party General Secretary To Lam’s upcoming state visit to the Republic of Korea (RoK) is expected to mark a new milestone in the bilateral relationship, creating fresh momentum for trade and investment cooperation between the two countries.
In the context of the growing global digital economy, digital transformation and the promotion of e-commerce are key drivers helping Vietnam boost integration, enhance competitiveness, and expand export markets, according to the Vietnam E-commerce and Digital Economy Agency
Tilapia is considered highly competitive in export markets thanks to its affordability, ease of processing, and appeal across both high-end and mass-market segments.
In the first seven months of the year, Phu Tho attracted an impressive 651.7 million USD in foreign direct investment, including 35 newly licensed projects totaling 119 million USD in registered capital and 45 existing projects with an additional capital of 533 million USD.
Under the agreements, VinEnergo will invest in, install, and operate 43 MWp of rooftop solar power capacity and 45 MWh of BESS capacity across the three plants.
Under a draft to amend and supplement the Government's Decree 125/2020/ND-CP on administrative sanctions for violations of tax and invoice regulations, the Ministry of Finance has proposed classifying the failure to issue invoices into five different levels. Infraction levels will correspond to fines of 1 million VND to 80 million VND, depending on the nature and number of invoicing violations.
A new airline developed and invested by Sun Group — has officially announced a strategic partnership with Amadeus IT Group (Amadeus), one of the world’s leading travel technology companies. This agreement not only lays the foundation for a modern digital infrastructure but also marks a pivotal step in SPA’s global expansion strategy, enabling the airline to access international distribution networks and reach customers worldwide.
Of the total, 107,700 were new firms, with combined registered capital of 928.4 trillion VND (35.4 billion USD), up 10.6% in number and 5.5% in capital compared with the same period last year.
Experts agree that a combination of technology, enforcement, education and cross-border cooperation is essential to protect copyrighted content in Vietnam’s growing digital ecosystem.
Poland is Vietnam’s largest export market in Central and Eastern Europe, with key staples including seafood, textiles, footwear, coffee, and cashew nuts.
Cashless payments are growing at an impressive rate, averaging 30–40% annually. Vietnam’s per capita cashless transaction volume now trails only China, with total value of 295.2 quadrillion VND (11.26 trillion USD), or 26 times of its GDP.
A draft resolution on piloting a digital asset and cryptocurrency market is being developed, aiming to create a broad-enough regulatory sandbox that enables investor participation and provides practical grounds for policy refinement in areas such as risk management and anti-money laundering.
Illustrative photo. (Source: VNA)
