Campaign promotes Vietnam’s tourism potential in China
A programme to promote Vietnam’s tourism in China took place in the country’s Liaoning province – its last stop, drawing hundreds of travel and media agencies on November 23.
A tourism site in Quang Binh province (Source: VNA)
Liaoning (VNA) – A programme to promote Vietnam’s tourism in China took place in thecountry’s Liaoning province – its last stop, drawing hundreds of travel andmedia agencies on November 23.
The event wasorganised by the Vietnam National Administration of Tourism (VNAT) under theMinistry of Culture, Sports and Tourism.
VNAT DeputyDirector General Nguyen Thi Thanh Huong highlighted China as one of the keymarkets of Vietnam’s tourism.
In the first tenmonths this year, 2.2 million Chinese tourists came to Vietnam, up 55 percentfrom the same period last year.
The number isexpected to reach between 2.5 and 2.6 million this year, Huong said, stressingthat it is a modest figure compared to more than 100 million Chinese travellingabroad each year.
This year, the VNAThas held a series of tourism promotion events in China, mostly in Guilin city, Guangdongprovince; Changchun city in Jilin province; and Dalian in Liaoning province,according to Huong.
The events at allthree localities focused on introducing sea tourism in destinations with warmclimate and direct flight services such as Da Nang, Nha Trang and Phu Quoc.
In Guilin, theprogramme contributed to drawing public attention to the launching of thedirect air service connecting Guilin and Nha Trang city in the south centralcoastal province of Khanh Hoa.
The tourism sectoralso plans to introduce other destinations, such as Hanoi, Hai Phong, QuangNinh, Ninh Binh and other mountainous provinces to the Chinese market.
VNAT will workclosely with localities to diversify tourism services and shopping malls tomeet the demand of Chinese tourists who spend much on shopping.
The agency willconduct training courses to increase the number of Chinese language tour guidesas well as to enhance their capability./.
The national tourism administration has requested Khanh Hoa province improve tourism services provided for Chinese, following the emergence of illegal business activities by some Chinese tourists.
The People’s Committee of the central coastal province of Khanh Hoa on October 24 hosted a reception for the crew of three Chinese naval ships which have been on a visit at Cam Ranh International Port
A HK Express flight, a budget airline from Hong Kong, landed in Cam Ranh International Airport on November 9 afternoon, bringing 180 tourists from the Chinese territory to Nha Trang city.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
A tourism site in Quang Binh province (Source: VNA) 
