
According to Nielsen Market Research Company, theVietnamese seasoning and sauce market expands by an average of 25-32% duringthe 2016-2022 period. Vietnamese households pose a high demand for seasoningfor their meals – and it does take a lot of seasoning to make 30 million litresof soup a day, all the while the amount of fried and stir-fried dishesincreases by 18 million plates and 14 million braised dishes during theweekends.
The domestic spice market has lured internationalgroups with products like Knorr (Unilever, the UK), Aji-ngon (Ajinomoto,Japan), Miwon (Taiwan), and Maggi (Swiss-based Nestle).
Fish sauce producers also face a fierce competitionwith such brands as Thuan Phat, Nam Ngu, Chinsu, Thuy Xua, Lien Thanh, HanhPhuc, 584 Nha Trang, and Hong Hanh.
Dh Foods, a leading brand of Vietnamese foodproducts, has offered a range of products, including Tay Ninh gourmetseasoning, Nha Trang sweet and sour BBQ sauce, Phu Quoc spice fish sauce andnatural marinate for the world famous Pho.
The products are available at commercial centres,supermarkets, convenience stores, e-commerce platforms – Shopee, Lazada andTiki, to name but a few, and Facebook pages and websites of businesses.
Speaking at a recent online conference, Le HoangTai, deputy head of the Vietnam Trade Promotion Agency under the Ministry ofIndustry and Trade, said the condiments industry has played a significant rolein the national economy as well as the country’s export orientations.
Saudi Arabia is one of the largest importers ofVietnamese spices. The Middle Eastern nation consumes many kinds of spices,mainly imported, including from those from Vietnam./.
VNA