Binh Thuan to kick off National Tourism Year 2023 in March
National Tourism Year 2023 will kick off in the central coastal province of Binh Thuan on March 25, bolstering the tourism potential of the locality and its diversity of historic and cultural identities.
Visitors at Mui Ne Beach in the central province of Binh Thuan (Photo: VNA)
Ho Chi Minh City (VNA) — ꩵNational Tourism Year 2023will kick off in the central coastal province of Binh Thuan on March 25,bolstering the tourism potential of the locality and its diversity of historicand cultural identities.
The opening ceremony of the National Tourism Year themed “Binh Thuan- Green Convergence” will take place in Phan Thiet City and will be broadcastlive by the national TV Vietnam Television. 🔯 National Tourism Year will feature 204 cultural, sports andtourism events, including 13 events of national scale hosted by the Ministry ofCulture, Sports and Tourism.
Binh Thuan will host 31 cultural, sports and tourism events and 41other provinces and cities will host 164 events as part of the National TourismYear throughout the year. An international cuisine festival, a rowing and canoeingcompetition, a national golf championship, and Binh Thuan Tourism Week are somehighlights of the programme. It is expected to boost the province’s tourism development andattract domestic and foreign investors. With a coastline of 192 km, stunning beaches, beautifullandscapes, rich natural resources and a diversity of historic and culturalidentities, Binh Thuan has become a popular tourist destination for domesticand foreign visitors. The province is home to around 600 hotels and resorts with a totalof 18,000 rooms and 1,000 condotels. It welcomed nearly 700,000 visitor arrivals last month, double thenumber from the same period last year. The tourism revenue was estimated at 1.79 trillion VND (76.1million USD) last month, nearly triple the amount from a year ago./.
National Tourism Year 2023 “Binh Thuan – Green convergence” was launched on December 31 evening in Phan Thiet city, the capital of the south central province of Binh Thuan.
By hosting the National Tourism Year 2023, Binh Thuan province's tourism industry is expected to create breakthroughs, contributing to further promoting tourism development in the south-central region.
With the theme “Green convergence”, the 2023 National Tourism Year in Binh Thuan province will link tourism with sustainable development, and all efforts within the programme are aimed at attracting 6.5 million visitors this year.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
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Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Visitors at Mui Ne Beach in the central province of Binh Thuan (Photo: VNA) 
