Australian golf legend reappointed as Vietnam’s Tourism Ambassador
The reappointment of Australian golf legend Gregory John Norman as Vietnam’s Tourism Ambassador for 2025-2030 is a strategic move to attract high-end international tourists, particularly from the US and Australia, boosting Vietnam’s reputation as a diverse tourism hub.
Deputy Minister of Culture, Sports, and Tourism Ho An Phong (R) officially presents the decision appointing global golf legend Gregory John Norman as Vietnam’s Tourism Ambassador for the 2025–2030 term. (Photo: titc.vn)
Hanoi (VNA) - Australian golf l🌄egend Gregory John Norman has been reappointed as Vietnam’s Tourism Ambassador for 2025-2030, announced by Deputy Minister of Culture, Sports, and Tourism Ho An Phong on July 18.
Phong praised Norman’s impactful golf career and his role in promoting Vietnam’s golf tourism during his first term from 2018 to 2021. His efforts helped position Vietnam as a premier golf destination, contributing to the country’s growth in international tourism, which saw 17.6 million visitors, including over 3 million golfers, in 2024.
In his new term, Norman said he will do his utmost to promote Vietnam not only as a premier golf destination, but also as a land of heritage, nature, culture, and friendly people, thus expanding Vietnam’s tourism appeal worldwide. His plans include organising international golf events, launching the Greg Norman Golf Academy, and providing advice on sustainable golf course development. He will also connect golf tourism with cultural and heritage tourism through events like the Heritage Golf Tournament in central Vietnam.
Under Norman’s first term, Vietnam won the title of “Best Golf Destination in Asia” for eight consecutive years and “Best Golf Destination in the World” in 2019 and 2021.
His reappointment is a strategic move to attract high-end international tourists, particularly from the US and Australia, boosting Vietnam’s reputation as a diverse tourism hub./.
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The trip was a valuable opportunity for the guests to explore the natural landscape and heritage value of the trans-provincial world natural heritage site, Ha Long Bay - Cat Ba Archipelago.
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