2023 Nha Trang-Khanh Hoa Sea Festival expected to lure 100,000 visitors
The 2023 Nha Trang-Khanh Hoa Sea Festival in the south central province of Khanh Hoa will take place from June 3-6 with more than 60 events, organisers said at a press conference in Hanoi on April 26.
A beach along Tran Phu street in Nha Trang city. (Photo: VNA)
Hanoi (VNA) – The 2023 Nha Trang-Khanh Hoa Sea Festival in the south central province of Khanh Hoa will take place from June 3-6 with more than 60 events, organisers said at a press conference in Hanoi on April 26.
The opening night on June 3 will feature a light show featuring drones that reenact stories about the history, culture and people of Khanh Hoa.
Programmes and activities held in the framework of the festival, including street festivals, a Vespa parade, art performances, sports competitions, tourism promotion events as well as scientific and educational seminars.
The province is expected to attract 100,000 visitors during the festival.
At the press conference. (Photo: VNA)
Nha Trang-Khanh Hoa Sea Festival is held every two years and has become a trademark of the beach resort city since 2003. In 2021, the festival was suspended due to the impact of the COVID-19 pandemic. In 2022, the province welcomed 2.57 million tourists, raking in nearly 14trillion VND (590.5 million USD) in tourism revenue.
This year, it targets 4 milliontourists, including 1.5 million foreign visitors, and earning approximately 21trillion VND, according to the province's Department of Tourism.
ꦑ Toward the goals, the domestic tourist market still plays a key role, with significant attention paid to the expansion of traditional and potential international ones such as the Republic of Korea, China, Malaysia, India, Japan, Thailand, Russia, and Kazakhstan, it said.
Khanh Hoa plans to launch a myriad of tourismcommunications and promotion activities to stimulate demand, and to host fieldtrips from delegations of international and domestic travel companies. Theprovince will also develop regional linkages, work with airlines to open moreroutes, and build a digital map of local tourism./.
As 2023 brings new opportunities for tourism development, the south-central coastal province of Khanh Hoa is looking to establish itself as a key tourism hub in the country.
The Arena OCEANMAN Cam Ranh Vietnam 2023 is scheduled to take place off the coast of the central province of Khanh Hoa from April 13 to 16, marking the first time this international open water swimming competition will be held in the country.
Silver Muse, a Bahamas-flagged cruise ship, carrying 333 foreign passengers arrived in the resort city of Nha Trang in the south-central province of Khanh Hoa on March 5.
Despite a remarkable recovery last year, it is still a long way for the tourism sector in the central coastal province of Khanh Hoa to regain its pre-pandemic growth level, requiring endeavours to fully tap the local potential and advantages.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
A beach along Tran Phu street in Nha Trang city. (Photo: VNA) 
At the press conference. (Photo: VNA) 
