Hanoi (VNA) - Despite many challenges caused by COVID-19, the FordRanger model continues to be one among the best-selling pickups in the countrywith over 13,000 units sold in 2020.
In the recent report, Ford Vietnam announced that it was preparing for a betterstart to the “New Normal” period from 2021.
The company has launched a new campaign for the Ranger model with a new globalplatform.
The “Live The Ranger Life” campaign aims at inspiring and honouring Rangerowners’ unique lifestyles and hidden strength.
2020 has been a very difficult and unsettling year for the economy in generaland the auto industry in particular because of the influence of the COVID-19.However, thanks to rapid and timely strategic changes as well as safer and moreconsumer-friendly experience programmes, Ford Vietnam gradually have overcomedifficulties, and have continued to maintain its leading position in the marketwith Ford Vietnam’s strong segments such as the Ranger pickup truck, said PhamVan Dung, General Director of Ford Vietnam.
This is the model that initiated the multi-purpose pickup truck segment,becoming the king of work, an ideal family member, and an amazing off-roadcompanion, he added.
Beyond the "Built Ford Tough" foundation platform, the diversecommunity of Ford Ranger owners has created exceptional value for this pickuptruck during its nearly 40-year development. These are summarised in the new"Live the Ranger Life" platform's core values, reflecting theindividual personality as well as the long-standing strengths of the Rangermodel.
The Ford Vietnam team, partners and the Ford Ranger owner community have allcontributed to building the “Live The Ranger Life” platform.
During the COVID-19 outbreak, with the support of Pickup Vietnam Club (PVC)members, multiple Ford Rangers were transformed into mobile relief vehicles todistribute gifts and necessities to the less fortunate.
Additionally, in an attempt to help sustain central Vietnam locals’ life afterthe flooding disaster, Ford Vietnam financed fuel costs, and its authoriseddealers offered technical vehicles and logistics through the PVC relief truckendeavor, ensuring delivery of nearly 60 tonnes of relief goods to the peoplein the four central provinces in a responsive, safe and rapid manner./.
In the recent report, Ford Vietnam announced that it was preparing for a betterstart to the “New Normal” period from 2021.
The company has launched a new campaign for the Ranger model with a new globalplatform.
The “Live The Ranger Life” campaign aims at inspiring and honouring Rangerowners’ unique lifestyles and hidden strength.
2020 has been a very difficult and unsettling year for the economy in generaland the auto industry in particular because of the influence of the COVID-19.However, thanks to rapid and timely strategic changes as well as safer and moreconsumer-friendly experience programmes, Ford Vietnam gradually have overcomedifficulties, and have continued to maintain its leading position in the marketwith Ford Vietnam’s strong segments such as the Ranger pickup truck, said PhamVan Dung, General Director of Ford Vietnam.
This is the model that initiated the multi-purpose pickup truck segment,becoming the king of work, an ideal family member, and an amazing off-roadcompanion, he added.
Beyond the "Built Ford Tough" foundation platform, the diversecommunity of Ford Ranger owners has created exceptional value for this pickuptruck during its nearly 40-year development. These are summarised in the new"Live the Ranger Life" platform's core values, reflecting theindividual personality as well as the long-standing strengths of the Rangermodel.
The Ford Vietnam team, partners and the Ford Ranger owner community have allcontributed to building the “Live The Ranger Life” platform.
During the COVID-19 outbreak, with the support of Pickup Vietnam Club (PVC)members, multiple Ford Rangers were transformed into mobile relief vehicles todistribute gifts and necessities to the less fortunate.
Additionally, in an attempt to help sustain central Vietnam locals’ life afterthe flooding disaster, Ford Vietnam financed fuel costs, and its authoriseddealers offered technical vehicles and logistics through the PVC relief truckendeavor, ensuring delivery of nearly 60 tonnes of relief goods to the peoplein the four central provinces in a responsive, safe and rapid manner./.
VNA
